Logo clipping campaigns
Clippers place your logo visibly inside content they already make for their own short-form accounts, within a niche and placement brief you approve—no source footage from your brand is required. Campaign pricing is CPM-based, so payment follows verified views on eligible content rather than a fixed package of posts.
Book a callThe model
A logo campaign is fundamentally different from a normal clipping campaign. Instead of cutting the client’s long-form footage, clippers post the content they would already be making for their own accounts and place the approved logo visibly within it. The brief stays intentionally lightweight: placement and brand safety are fixed, while topic, format, and editing approach remain open. That lets many clippers participate at the same time without requiring heavy creative direction or individual scripting from the client.
Beyond the ad slot
Display advertising puts a logo into a designated ad slot in front of an audience that may scroll past or block the placement. A logo campaign places the mark inside content someone has already chosen to watch, so the visibility is carried by the content rather than separated from it.
Because the logo appears within the content itself, it does not compete with the content in the same way as a banner or pre-roll interruption. The placement remains visible while the clipper’s format, topic, and editing approach give the post its reason to be watched.
How it works
The visual requirement stays precise while the broader content brief remains light enough for many clippers to participate.
Clippers use formats that already fit their pages while consistently applying the approved visual placement.
Every submission must satisfy the agreed placement and eligibility requirements before its delivery is counted.
Structural comparison
Clippers choose their own content, with the logo placed inside it under an approved brief.
The advertiser buys a fixed ad slot around or between other content.
The advertiser buys a defined sponsorship moment within one agreed format.
Verified views on eligible content that visibly features the logo.
Impressions delivered by the ad placement, regardless of attention.
A flat placement fee that is agreed independently of final reach.
Many clippers can use different niches, formats, topics, and editing styles.
One fixed advertisement or a tightly defined set of ad variations.
One sponsorship format shaped by the agreed placement.
Sustained visual presence across multiple short-form niches and formats.
Targeted delivery to a defined audience segment through purchased inventory.
A distinct visibility moment connected to a specific program, placement, or event.
Fit signals
Pricing
Logo campaigns are priced on a cost-per-thousand-view basis. Only verified, eligible views on content that passes placement and brand-safety review count toward delivery.
Pricing scales with the target reach selected before launch rather than a fixed package of content. The agreed target, eligibility rules, and CPM structure are documented in advance so the campaign has one clear basis for counting and reporting delivery.
FAQ
A logo campaign places your approved logo inside short-form content made and published by clippers. The clippers choose the subject, format, and editing approach for their own accounts, while logo visibility and brand-safety rules remain fixed requirements.
Display advertising purchases a defined ad slot around other content. A logo campaign places the logo within the content frame itself, and campaign cost is tied to verified views on eligible posts rather than the delivery of a separate banner or pre-roll unit.
Yes. Logo sizing, position, visibility, duration where relevant, and brand-safety boundaries are documented in the brief. Beyond those requirements, the format and creative approach remain with the clipper so the content can fit naturally with their page.
Logo campaigns can be structured for TikTok, Instagram Reels, and YouTube Shorts. Platform participation is agreed before launch so the brief, review process, pricing, and reporting all reflect the feeds included in the campaign.
Yes. The campaign brief can define the niche or set of niches that fit the brand, such as business, lifestyle, gaming, or another relevant category. Attention Span uses that direction when opening participation to clippers.
A submission that does not meet the approved logo placement, visibility, or brand-safety requirements does not qualify for campaign delivery. Only compliant posts and their verified, eligible views are included in reporting.
What happens next